BRAvo 2017: A monumental success

BRAvo 2017SHELBY TOWNSHIP, Mich.—BRAvo 2017, McLaren Macomb hospital’s breast cancer awareness and fundraising event, experienced both attendance and philanthropic highs in the event’s 8-year existence. Setting a goal to best last year’s $132,000 total, BRAvo 2017 raised more than $150,000 to put toward its mission of supporting women’s health initiatives.

The record-setting donation amount was made possible by the capacity audience of nearly 1,000 generous supporters.

Enticing donations from the crowd were the four pairs of “Dancing with Our Docs” performers, which paired McLaren Macomb physicians with breast cancer survivors for a spirited dance routine.

“The success of this evening was a direct result of BRAvo’s enthusiastic supporters, brave survivors and our performers who put themselves out there all in the name of raising breast cancer awareness,” said Pat Keigher, McLaren Macomb regional director of cancer services and BRAvo founding member. “At times, it can really be emotionally overwhelming seeing the heartwarming response and generosity of the crowd. It means the world.”

Emceed by WYCD radio personalities Rob Stone and Holly Hutton, proceeds raised by BRAvo will aid in the purchase of a 3D mammogram machine.

Also included in the evening’s festivities were raffles and silent auctions, including elaborately decorated bras as well as those signed by country music stars. On display was cancer survivor-inspired art work sponsored by Lilly Oncology.

Themed “Mammograms are the Girls’ Best Friend,” BRAvo 2017 was hosted at The Palazzo Grande in Shelby Township on Oct. 17.

To learn more about BRAvo and to view photos from 2017 and previous years, visit

About McLaren Macomb
In January 2012, Mount Clemens Regional Medical Center became McLaren Macomb.

McLaren Macomb is a 288-bed acute care hospital located in Mount Clemens, Mich. More than 400 physicians and nearly 2,000 employees work at McLaren Macomb making it one of Macomb County’s top employers. McLaren Macomb provides a full range of services, including cancer and cardiovascular care. As Macomb County’s first verified trauma center, the hospital operates the busiest emergency department in Macomb County and is also an accredited chest pain center. McLaren Macomb has a rich history of providing high quality, compassionate health care and holds a strong position in the community it serves. To learn more, visit or subscribe to our blog

About McLaren Health Care
McLaren Health Care, headquartered in Flint, Michigan, is a fully integrated health network committed to quality evidence-based patient care and cost efficiency. The McLaren system includes 12 hospitals, ambulatory surgery centers, imaging centers, the state’s only proton therapy center, an employed primary care physician network, commercial and Medicaid HMOs covering more than 250,000 lives, home health and hospice providers, retail medical equipment showrooms, pharmacy services, and a wholly owned medical malpractice insurance company. McLaren operates Michigan’s largest network of cancer centers and providers, anchored by Karmanos Cancer Institute, one of only two National Cancer Institute-designated comprehensive cancer centers in the state. McLaren has 21,000 employees and more than 25,000 network providers. Its operations are housed in more than 300 facilities serving a 54-county market and 75 percent of Michigan’s population. Learn more at